Female founders face so many barriers to creating a thriving business. They're less likely to receive the funding and support male founders get to succeed.
And there's another problem. If you - as a consumer - want to support and shop woman-owned products and services, how do you even know which ones they are or how to find them?
We had a solution for that. To help female founders be found, we created a fully built out directory where people can find and shop female-founded businesses right from a single, user-friendly resource. Then put the word out, and the founders flocked.
We went further than that.
We put the products from the directory ads. We created founder collection boxes and sent them out to press, retailers, and influencers. Then we created a pop-up store in New York city where passersby could shop the products right from the QR code.
