I’m an award-winning creative leader with 19 years of experience helping brands—from challengers to market leaders—achieve significant business outcomes through integrated, story-driven marketing campaigns. I bring a proven track record of building breakthrough ideas, scaling them globally, and leading cross-functional teams to execute with craft, consistency, and cultural impact. I thrive on complex challenges, from naming and launching new products to reshaping brand narratives across every touchpoint. A lifelong learner and hands-on maker, I’m now deeply exploring generative AI and its creative potential—and excited to help usher in the next era of storytelling and brand experience.

-Led all aspects of creative development and production for the Kia account—overseeing teams, driving concept through execution, and building trusted client relationships.

-Helped drive Kia’s record-breaking sales growth during tenure through campaigns that fused brand storytelling with business impact.

-Created innovative brand activations and earned media moments—turning a billboard with the most extreme aspect ratio in the U.S. into a two-time Cannes shortlister; turning a car into a platform for turtle conservation.

-Played a key leadership role in agency growth—helping win three new business accounts.

-Demonstrated ability to quickly integrate into teams, build trust with partners, and deliver creative that moves business and culture.

-Produced work at agencies: Giant Spoon: HP, Elephant NY: Apple, TBWA\Chiat\Day LA: Uniqlo, GTB Detroit: Ford, mcgarrybowen NY: Verizon.

-Additional work with 72andSunny, Phenomenon, Deutsch LA, CPB, Saatchi & Saatchi, Grey SF, and more.

-Named and launched the Droid brand for Verizon, creating brand identity, personality, packaging, and integrated global marketing campaign.

-Results: 1M units sold in first 30 days (vs. 100K goal); outpaced original iPhone launch.

-Drove 900% increase in Android shipments post-launch; Motorola reached 1M phones/week.

-Droid earned multiple accolades: Gadget of the Year (Engadget, Time), #1 Hottest Brand (Ad Age), Effie Silver for campaign effectiveness.

-Created "A Lot Can Happen in 48 Hours" campaign for Droid Maxx starring Edward Norton—boosting Verizon’s holiday sales and driving 20M+ views on YouTube.

-Partnered with executives and cross-organizational teams (OEMs, media, agency partners) to ensure cohesive, business-driving storytelling across all touchpoints.

-Helped grow mcgarrybowen into Ad Age’s Agency of the Year during this period.

-Wrote the iconic “Amazing Awaits” tagline and manifesto for the U.S. Olympic Committee ahead of the 2008 Beijing Summer Olympics.

-Led brand storytelling and campaign work for Reebok and helped reposition messaging to youth for the modern era with Partnership for a Drug-Free America.